Just in time for the upcoming holidays, JAY Z launches his first men's fragrance at Barneys New York on the 20th of November then on the 29th of that same month it goes national.
This scent is an extension of the big collaboration between the rapper and the luxury retailer Barneys, designer brands such as Lanvin (jacket), Balmain (black shawl), Rick Owens (hoodie), Moncler, Balenciaga (leather back-pack) and Proenza Schouler worked along side Jay Z for this custom made collection. The collaboration has a "Concrete jungle where dreams are made of" a.k.a. NEW YORK theme.
This exclusive collection will be available from November 20th till January 3th at Barneys department stores and online. 25 percent of all sales go to the JAY Z'S SHAWN CARTER SCHOLARSHIP FOUNDATION....HAVE YOUR SELF (AND OTHERS) A NEW YORK HOLIDAYS !!!
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